Rush Trails Cookie Policy

This Cookie Policy explains how Rush Trails (“we,” “us,” or “our”) uses cookies and similar technologies when you visit our website (www.rushtrails.com). By continuing to browse or use our site, you agree to our use of cookies as described in this policy.

What Are Cookies?

Cookies are small text files stored on your device to improve your experience, analyze website performance, and enable essential site functions. Cookies may be set by us (“first-party cookies”) or by third parties whose services we use (“third-party cookies”).

Types of Cookies We Use

Necessary Cookies: Enable basic website functionality such as page navigation, secure login, shopping cart, and order processing. These cannot be disabled.
Performance and Analytics Cookies: Collect information about website usage and help us understand how visitors interact with our site so we can improve performance. For example, we use Google Analytics (with IP anonymization enabled).
Functional Cookies: Remember your preferences and choices to personalize your shopping experience, such as your language or region.
Advertising and Targeting Cookies: Enable us and our partners to deliver relevant advertisements, measure campaign effectiveness, and limit ad frequency.

How We Use Cookies

We use cookies to:

Operate and secure the website
Remember your settings and preferences
Monitor site performance and identify issues
Analyze visitor traffic and shopping behaviors
Offer personalized recommendations
Provide targeted advertising based on your interests (with your consent)

Managing Your Cookie Choices

You have options to control or disable cookies:

Cookie Banner/Consent Tool: When you first visit our site, you’ll see a cookie banner allowing you to accept or reject non-essential cookies. You can change your preferences at any time using our [Cookie Settings] tool at the bottom of the page.
Browser Settings: Most web browsers let you manage your cookie preferences directly. You can block, delete, or limit cookies via your browser settings; however, disabling certain cookies may affect website functionality.

Third-Party Cookies

Some cookies are set by external services we use (e.g., analytics providers, advertising partners, social media buttons). We do not control these cookies directly. Please review the privacy and cookie policies of those third parties for more information.

Data Protection and Your Rights

For visitors in the European Economic Area, our use of cookies adheres to GDPR requirements. You have the right to:

Revoke consent for non-essential cookies at any time
Request information about the data collected via cookies
Request correction or deletion of your personal data associated with cookies

See our Privacy Policy for more details on how we protect your data and how to contact us.

Updates to This Cookie Policy

We may update this policy from time to time. Changes will be posted on this page with an updated “Last Revised” date.

Contact

Questions about our cookie practices? Email us at privacy@rushtrails.com.

Last Revised: October 1, 2025