Rush Trails Privacy Policy
At Rush Trails, we are committed to protecting your privacy and personal information. This Privacy Policy describes how we collect, use, store, and protect your data when you visit our website, make purchases, or interact with us.
Information We Collect
We collect the following types of information:
- Personal Information: Name, shipping address, billing address, email, phone number, payment details.
- Account Information: Usernames, passwords (encrypted), account preferences.
- Order Information: Purchase history, transaction details, shipping status.
- Technical Data: IP address, browser type, operating system, device identifiers, usage data via cookies and similar technologies.
How We Use Your Information
We process your information for the following purposes:
- To process and fulfill orders, provide customer support, and manage your account.
- To communicate with you about orders, offers, and promotions (with your consent).
- To personalize your experience and recommend relevant products.
- To improve our website, prevent fraud, comply with legal obligations, and maintain security.
Legal Basis for Processing (GDPR)
For users in the European Economic Area (EEA), we process personal information:
- With your consent.
- To fulfill contractual obligations (e.g., order fulfillment).
- To comply with legal obligations.
- For legitimate business interests, where these do not override your rights and freedoms.
Data Sharing and Third Parties
We may share your data with:
- Payment processors (e.g., Visa, Mastercard, PayPal) for secure transactions.
- Shipping carriers and logistics partners to deliver your orders.
- Web hosting, analytics, and IT service providers for website maintenance and performance.
- Legal authorities, if required by law.
We will never sell or rent your personal data to third parties.
International Data Transfers
Your data may be transferred and stored outside your country of residence, including to the United States. We take all reasonable steps to ensure your information is protected in accordance with this policy and applicable data protection laws.
Your Rights
Depending on your location, you have the right to:
- Access, correct, or delete your personal data.
- Object to or restrict processing of your data.
- Withdraw consent at any time (for communications or direct marketing).
- Request data portability.
To exercise these rights, contact us at privacy@rushtrails.com.
Cookies and Tracking
We use cookies and similar technologies to enhance website functionality, analyze traffic, and personalize content. You may manage or disable cookies via your browser settings. See our [Cookie Policy] for more details.
Data Security
We implement industry-standard security measures (including SSL encryption) to protect your personal information. Despite our efforts, no transmission or storage is 100% secure.
Retention
We retain your data only as long as necessary to fulfill the purposes described, comply with legal obligations, resolve disputes, and enforce agreements.
Changes to This Policy
We may update this Privacy Policy periodically. Changes will be posted on this page with an updated “Last Modified” date.
Contact
If you have questions about this policy, please contact us at privacy@rushtrails.com.
Last Modified: October 1, 2025